Discussing Social Media...

Twitter Demographic Changes, Teens Tweet Less?

Posted February 16th, 2011 by ActiveMatter with No Comments

comScore released its year in review whitepaper this month, highlighting some of the changes in the social networking/social media space from December 2009 to December 2010.

According to them, Twitter has seen significant growth in its 18-34 year old demographics over the past year, up 9.4% year-over-year. This demographic now makes up nearly half of all Twitter users.

However, this demographics growth came at a loss of the youngest generation, 2-17 year olds, which dropped 8% over the past year.

Although data for Facebook was included, Twitter demographics seemed to have the most significant change.

Twitter’s overall visitor count according to comScore was 26.6 million in December 2010. This was an increase of 18% over December 2009. The 26.6 million figure doesn’t include third-party apps or mobile use – which likely accounts for more than half of Twitter access.

The only concern is that many may view this data as evidence that teens are tweeting less then ever before. However, it may in fact be true that teens are just utilizing mobile apps (iphone/Android) more then in the past and skipping Twitter.com completely.

Our prediction: Instagram will make it big in the next year with teens.